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Digital Media & Marketing Strategies

Overview:

Develop your social media skills with the Digital Media & Marketing Strategies course. Learn how to identify the social media channels that will be most effective for your needs, develop social media content and manage social media channels. This course will help you effectively connect with your audience to improve the success of your social media communications and marketing.

This course applies to the Digital Marketing and Social Media Management Certificate Program.

Who should attend?

You may use the knowledge and skills developed through this course to effectively use social media, such as:

  • Executives, managers/supervisors, team and project leaders;
  • Marketing and social media specialists;
  • Organization strategists and planners;
  • Entrepreneurs and business owners;
  • Professionals overseeing the implementation of social media strategies; and
  • Anyone looking to build their digital marketing and social media management skills. 

What you'll learn:

In this course, you will learn how to:

  • Understand how social media is used to strategically connect with your target audience;
  • Develop and manage social media content for your organization; and
  • Best practices for the top social media channels.

The schedule for 2023 is unavailable at this time, please check again later.

 

*Schedule is subject to change.

Registration is open to all!

COVID-19 update: All Continuous Learning sessions are being offered online until further notice. Online participation instructions will be emailed to registered learners before the start of their courses/workshops. Thank you for your flexibility and understanding.

Online meeting times

This program has online meeting times. This means you must attend the virtual class at the specified date and time (see the Schedule tab).

Google Meet or Kaltura Virtual Classroom (through Catalog) will be used for online delivery of this program to support interaction and engagement.

This course may include, but is not limited to:

  • Content presentations and/or videos;
  • Hands-on exercises;
  • Case discussions and simulations;
  • Group and individual work (assignments/quizzes);
  • Concept and topic discussions; and
  • Topic reflections.

Technology requirements

Video conferencing

Online learning requirements:

  • Computer or device with internet access
  • Stable internet or data connection
  • Microphone
  • Webcam*
  • Audio device (examples: speakers, headphones/earbuds, headset)

*Webcam is preferred but not required.

Material requirements

There are no additional materials required for this program. 

Fees

$450 CAD for the course + HST

Discounts

The Alumni/Staff Discount applies to registration in this full program and these individual classes.

If you are alumni or staff, contact continuouslearning@ontariotechu.ca with your Student/Banner ID before registering for details about how to apply this discount.

Registration

You can register for this course through the secure online registration form. All course fees must be paid at the time of registration.

To successfully complete the course, you must:

  • Register and make full payment for the course;
  • Attend all course meeting times; 
  • Actively participate in all components of the course; and
  • Successfully complete any assigned work.

This is a  Continuing Education Program accredited course.

If you are taking this course to satisfy RIBO Continuing Education Program requirements, please contact continuouslearning@ontariotechu.ca before the end of the course so you can be provided with applicable documentation for your records.

Please note that for RIBO spot check purposes, individuals must maintain the continuing education certificates/letters for 5 years to indicate compliance with the Continuing Education Program.

This is an open enrolment course.

Those completing Â鶹´«Ã½ University Continuous Learning open enrolment offerings (e.g. certificate programs, courses, workshops, microcertifications, etc.) are subject to the policies of Â鶹´«Ã½ University and Continuous Learning. Â鶹´«Ã½ policies can be found in the . Continuous Learning policies can be found in the Regulations section of the Continuous Learning website. Specifically, those completing open enrolment offerings are expected to adhere to the General and Open enrolment regulations.


Related offerings

Applies to

Digital Marketing and Social Media Management Certificate Program

Digital Marketing and Social Media Management Certificate Program

Related courses

Creating Content and Expanding Your Network

Creating Content and Expanding Your Network

Digital Management

Digital Management

 Registration Status
Closed 

Location
Online*

*All Continuous Learning sessions are being offered online until further notice. Online participation instructions will be emailed to registered learners before the start of their courses. Thank you for your flexibility and understanding.

 Date
Nexr offering 2023

Credential
Course completion**

**Applies to the Digital Marketing and Social Media Management Certificate Program

 Fees
$450 CAD for course + HST 

Contact Information: continuouslearning@ontariotechu.ca