Communications and Marketing in a Digital Age
Overview:
Learn how to build efficient and successful digital marketing and social media plans for your Not-for-Profit organization with the Communications & Marketing in a Digital Age course. This course will help you effectively communicate with your audience through digital media and social media platforms in order to help your Not-for-Profit organization or charity successfully meet their goals.
This course applies to the Not-for-Profit Leadership Certificate Program.
Who should attend?
You may use the knowledge and skills developed through this course to manage social media channels and marketing for not-for-profit organizations and charities, such as:
- Executives, specifically CEOs, CFOs and accounting managers for not-for-profit organizations;
- Board members of not-for-profit organizations;
- Those responsible for social media channels and marketing for not-for-profit organizations; and
- Anyone looking to learn more about finance and reports for not-for-profit organizations.
What'll you learn:
In this course, you will learn how to:
- Understand and identify the difference between Corporate Communications and Marketing;
- Build Corporate Communications strategies and plans for every day and for times of crisis; and
- Develop effective and efficient (i.e. resource and budget-wise) digital and traditional marketing strategies and plans.
- Schedule
- Admission requirements
- Online program design
- Technology and material requirements
- Fees, discounts & registration
- Successful completion
- Policies
The schedule for 2023 is unavailable at this time, please check again later.
*Schedule is subject to change.
Registration is open to all!
Current or previous work and/or volunteer experience in the not-for-profit sector is recommended.
COVID-19 update: All Continuous Learning sessions are being offered online until further notice. Online participation instructions will be emailed to registered learners before the start of their courses/workshops. Thank you for your flexibility and understanding.
Online meeting times
This program has online meeting times. This means you must attend the virtual class at the specified date and time (see the Schedule tab).
Google Meet or Kaltura Virtual Classroom (through Catalog) will be used for online delivery of this program to support interaction and engagement.
This course may include, but is not limited to:
- Content presentations and/or videos;
- Hands-on exercises;
- Case discussions and simulations;
- Group and individual work (assignments/quizzes);
- Concept and topic discussions; and
- Topic reflections.
Technology requirements
Video conferencing
Online learning requirements:
- Computer or device with internet access
- Stable internet or data connection
- Microphone
- Webcam*
- Audio device (examples: speakers, headphones/earbuds, headset)
*Webcam is preferred but not required.
Material requirements
There are no additional materials required for this program.
Fees
$450 CAD for the course + HST
Discounts
The Alumni/Staff Discount applies to registration in this full program and these individual classes.
If you are alumni or staff, contact continuouslearning@ontariotechu.ca with your Student/Banner ID before registering for details about how to apply this discount.
Registration
You can register for this course through the secure online registration form. All course fees must be paid at the time of registration.
To successfully complete the course, you must:
- Register and make full payment for the course;
- Attend all course meeting times;
- Actively participate in all components of the course; and
- Successfully complete any assigned work.
This is an open enrolment course.
Those completing Â鶹´«Ã½ University Continuous Learning open enrolment offerings (e.g. certificate programs, courses, workshops, microcertifications, etc.) are subject to the policies of Â鶹´«Ã½ University and Continuous Learning. Â鶹´«Ã½ policies can be found in the . Continuous Learning policies can be found in the Regulations section of the Continuous Learning website. Specifically, those completing open enrolment offerings are expected to adhere to the General and Open enrolment regulations.
Related offerings
Applies to
Not-for-Profit Leadership Certificate Program
Related courses
Legislation and Governance
Managing Finance and Report Requirements
Leadership and Strategy for Boards and Staff
Revenue Generation and Operation Management
People Management - Staff and Volunteers
Registration Status
Closed
Location
Online
Date
Next offering 2023
Credential
Course completion**
**Applies to Not-for-Profit Leadership Certificate Program
Fees
$450 CAD for course + HST
Contact Information: continuouslearning@ontariotechu.ca
