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Digital Marketing and Social Media Management Certificate Program

Program details

Credential
Certificate

Delivery method
Online

Program dates, fees and registration

Fall 2024

October 30 to December 13, 2024

$1459 CAD + HST (early bird; valid until July 12, 2024)

$1659 CAD + HST (regular price; valid until January 31, 2025)

Open

Registration open until October 21, 2024

Coming soon

Registration opens on May 15, 2024

Closed

Registration closed

Overview

six individuals sitting at a boardroom table facing two speakers who have a PowerPoint on the projector.

Continuous Learning is pleased to introduce our re-designed social media program - "Digital Marketing & Social Media Management Certificate Program".

This four-course program is designed for you to take action and launch a Social Media strategy you will implement immediately to obtain a successful ROI for your organization. By taking a methodical approach to social media - learn, apply, measure, report - you will be confident that you are using the right messages and channels and eliminate feeling overwhelmed.

What makes this program different:
  • It’s actionable. The program is tailored for your organization so that you obtain hands-on results.
  • It’s interactive. You will receive ongoing feedback from the class and the instructors to generate and inspire new ideas.
  • It’s sustainable. We will be laser-focusing on time management techniques so that you can stay on top of your presence online and aligning it with your overarching marketing initiatives.

Completing all four (4) courses will lead to a University certificate awarded by Â鶹´«Ã½ University. 


Who should attend?

You may use the knowledge and skills developed through this program to build and enhance your social media and digital marketing skills, such as:

  • Social media managers and content creators;
  • Entrepreneurs and small business owners;
  • Marketers and event planners; and
  • Anyone looking to build their digital marketing and social media skills.

Courses

  • Capstone Project
    • Integrate and execute an effective social media campaign extend word-of-mouth awareness and be the “go-to” thought leader for your target audience;
    • Develop practical strategies to position your brand properly using the right social media channels that work best for your audience; and
    • Construct a time-management system to ensure you’re getting the maximum impact of your time on Social Media to eliminate overwhelm and stay focused on producing results.
    view this course
  • Creating Content and Expanding Your Network
    • Identify your target audience(s) and develop/define a digital marketing and social media strategy;
    • Select the best channel(s) based on your target audience, market and content; and
    • Build a content calendar to coordinate the creation, distribution and management of content.
    VIEW THIS COURSE
  • Digital Management
    • Understand the fundamentals of social media advertising;
    • Implement "how-tos" for core social media channels;
    • Increase inbound traffic and audience engagement with posts; and
    • Interact with followers and manage responses to social media posts.
    VIEW THIS COURSE
  • Digital Media & Marketing Strategies
    • Understand the fundamentals of social media advertising;
    • Implement "how-tos" for core social media channels;
    • Increase inbound traffic and audience engagement with posts; and
    • Interact with followers and manage responses to social media posts.
    VIEW THIS COURSE

Program information

Fall 2024

Digital Media and Marketing Strategies Part 1: Wednesday, October 30, 2024 1 to 4 p.m.
Part 2: Friday, November 1, 2024 1 to 4 p.m.
Digital Management Part 1: Wednesday, November 13, 2024 1 to 4 p.m.
Part 2: Friday, November 15, 2024 1 to 4 p.m.
Creating Content and Expanding Your Network Part 1: Wednesday, November 27, 2024 1 to 4 p.m.
Part 2: Friday, November 29, 2024 1 to 4 p.m.
Capstone Project Part 1: Wednesday, December 11, 2024 1 to 4 p.m.
Part 2: Friday, December 13, 2024 1 to 4 p.m.

Fall 2024

Registration fee Registration status

$1459 CAD + HST (early bird; valid until July 12, 2024)

$1659 CAD + HST (regular price; valid until January 31, 2025)

Open

Registration open until October 21, 2024

Coming soon

Registration opens on May 15, 2024

Closed

Registration closed

NOTE: Individual course fees and registration dates vary. View the relevant course page for more information.

Discounts

The Alumni/Staff Discount applies to registration in this program/course.

If you are alumni or staff, contact continuouslearning@ontariotechu.ca with your Student/Banner ID before registering for details about how to apply this discount.

Online meeting times

This program has online meeting times. This means you must attend the virtual class at the specified date and time (see the Schedule tab).

Google Meet, Zoom or Kaltura Virtual Classroom (through Catalog) will be used for online delivery of this program to support interaction and engagement.

This course may include, but is not limited to:

  • Content presentations and/or videos;
  • Hands-on exercises;
  • Case discussions and simulations;
  • Group and individual work (assignments/quizzes);
  • Concept and topic discussions; and
  • Topic reflections.

This is an open enrolment course.

Those completing Â鶹´«Ã½ University Continuous Learning open enrolment offerings (e.g. certificate programs, courses, workshops, microcertifications, etc.) are subject to the policies of Â鶹´«Ã½ University and Continuous Learning. Â鶹´«Ã½ policies can be found in the . Continuous Learning policies can be found in the Regulations section of the Continuous Learning website. Specifically, those completing open enrolment offerings are expected to adhere to the General and Open enrolment regulations.


Requirements

While open to all, this program is specifically tailored to provide maximum benefits to both working professionals and individuals in career transition. 

To obtain the University Certificate you must:

  • Register and make full payment for the certificate option;
  • Attend and successfully complete each required course/element (see the course pages listed in the "Required elements" section above); 
  • Actively participate in all components of each course; and
  • Successfully complete any assigned work

Technology requirements

Video conferencing

Online learning requirements:

  • Computer or device with internet access
  • Stable internet or data connection
  • Microphone
  • Webcam*
  • Audio device (examples: speakers, headphones/earbuds, headset)

*Webcam is preferred but not required.

Material requirements

There are no additional materials required for this program. 

Program details

Credential
Certificate

Delivery method
Online

Program dates, fees and registration

Fall 2024

October 30 to December 13, 2024

$1459 CAD + HST (early bird; valid until July 12, 2024)

$1659 CAD + HST (regular price; valid until January 31, 2025)

Open

Registration open until October 21, 2024

Coming soon

Registration opens on May 15, 2024

Closed

Registration closed

Contact information

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905.721.3111Ìý

Â鶹´«Ã½ University, North Oshawa location
2000 Simcoe Street North
Oshawa L1G 0C5 


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